- Have you got a novel the world needs to read?
- Is it so awesome, it’ll make everyone from high school finally give you the respect you deserve?
- Will readers throw money at you, carry you through the streets, and name their children after you once they find out your book exists?
Well, let me tell you how to make that dream a reality… through the TWITTER!
I’ll tell you right off, that ain’t going to happen. At least, not through Twitter. I have heard about more marketing success on Facebook and Instagram since that’s where readers are, but I have no first-hand knowledge of that.
However, what Twitter is really good for is connecting with other writers. Writing is mostly a solitary craft, so it’s good to be able to talk with people that understand the process you’re going through. I spent weeks posting links every morning, getting a few followers here and there. That is not the way to get followers of any substantial amount. Finally, I stumbled across #WriterLift and it was a godsend.
In April, @CamillaWrites tweeted the first #WriterLift, and it took off since then. She’s got 35k follows, so her gift to the #WritingCommunity has worked out for her. If you want other writers to follow you, all you need to do find one of the many threads and just start following people. Most will follow back. I suggest getting a smartphone app that shows your unfollowers so you can cull them every week.
Don’t only follow, though. I mean you could, but that would be boring af. The point of Twitter is to connect with others, right? The good #WriterLift threads have a theme to attract posters. So show them your personality by taking the theme and putting your spin on it. Don’t be one of those people who do the bare minimum and post “wow” or a follow gif on each and every #WriterLift. They’re either lazy arseholes or bots, and either way, I block them.
It’s a good idea to start your own #WriterLift threads as well. It gets your name out there, keeps the hashtag thriving, and it’s fun to boot. The secret to creating your own successful #WriterLift is to have a theme that makes writers want to answer. You might think that asking what their favorite books are or what their best writing tip is. Counterintuitive, I know, but these don’t work.
Twitter is a visual medium and writing just isn’t. That’s the long and short of it. The key to a good theme is to make it visual. Give the posters a reason to slap a gif on there, and your #WriterLift will explode. Favorite superheroes are better than favorite podcasts because there are gifs of the former. Another key is to make it easy. The easier your theme is, the more posts you’ll get. The last one is to make it original.
To tell the truth, this last one is optional. Plenty of people find what works and they post the same one on the same day every week, and good on them. But I prefer to keep things fresh. I suggest taking a theme of a successful #WriterLift and putting your own twist on it. For example, I saw one that was a name game. The posters were supposed to search for their pen names and post the first gif that comes up. I thought why does it have to be the first one. I changed it up by having them post the gif that made them laugh. It was gold! Everyone loved it.
If you’re looking to connect with writers and are searching for a few followers, give #WriterLift a try.
This Week’s Question
What tips do you have for Facebook and Instagram?
We’d love to hear from you at the reading group.
Bonus tip because you read to the end! Put both #WriterLift and #WritersLift—with the plural—in your post!